COOL CARS | 240Z
The Datsun 240Z (sold in Japan as the Nissan S30) is the first generation of Z GT two-seat coupes, produced by Nissan Motors, Ltd. of Japan from 1969 to 1978. One of the most successful sports car lines ever produced, the trend-setting 240Z was designed by a team led by Yoshihiko Matsuo, the head of Nissan's Sports Car Styling Studio.
Seeking to compete head-to-head with established European sports cars, Datsun priced the new 240Z within $200 of the British MGB-GT in the United States, a five-year-old design that showed its age. The 240Z's sleek styling, modern engineering, relatively low price, and impressive performance struck a major chord with the public. Positive response from both buyers and the motoring press was immediate, and dealers soon had long waiting lists for the "Z".
As a "halo" car, the 240Z broadened the acceptance of Japanese car-makers leading their way into the US market
